Love Yourself, Start of confidence!
Brand Mission: Make your daily life more comfortable and secure.
Brand Vision: Convenient and free world, national item.
Brand Vision: Convenient and free world, national item.
Brand Essence:
- Function: Waterproof, antibacterial, slim fit
- Social Role: Restoring Confidence
- Emotional Value: Advanced Design, Neat
- Social Role: Restoring Confidence
- Emotional Value: Advanced Design, Neat
Brand Story: PLOOF was developed to restore confidence to modern middle-aged women who suffer from incontinence. With the age and dignity of the senior class, the PLOOF incontinence panties are designed to love themselves and provide both comfort and functionality.
PLOOF BX Design
2024
Client: PLOOF
Director: Alice Kim
Planning & Storytelling: Alice Kim
Art Direction: Alice Kim
Design: Alice Kim